Beyond the big launch
publication date: Jan 16, 2008
In the first of a two-part series, Adrian Britten, the founder of Britten People and former head of colleague engagement of the Co-operative Group, explains that for employees to be motivated to deliver the brand, the business’ brand values need to be congruent with the actual experience of the employees
This article is available to subscibers only.
To subscribe, click here
Subscribe today!
Take a risk-free subscription today and you’ll receive:
- 6 issues of the only publication specifically designed to address the latest issues and emerging topics on Employee Engagement
- Case study rich contributions from leading Heads of Employee Engagement providing real, inspiring and usable advice and information
- Workshop style articles, providing a practical and detailed “how-to” to enhance your current strategies
- Trend-Tracker: a dedicated column to the latest cutting edge developments
- News: keeping you abreast of all the latest developments and how they may affect HR practitioners
- Opinions of thought leaders in the Employee Engagement arena
- An email newsletter with the latest news reports
- Exclusive discounts on conferences and training
