Spreading the word: the art of corporate storytelling
publication date: Jul 9, 2008
Storytelling is nothing new. Humans have communicated narratively with each other since we lived in caves and socialised round the campfire. But it is not just a social communication tool, big businesses are now seeing the benefits of using it as a powerful resource for learning and development. After all, what better way is there to capture the attention of your employees, illustrate abstract concepts and enthuse staff in organisational issues? By Widget Finn
